{ Branding Design } { Event Identity }
Bleed is a fictional festival that focuses on the combination of fashion and technology. The branding was designed to feel fresh, experimental and bold. To bring the concept to life, I combined fashion elements with the futuristic feel of technology and the raw aesthetic of brutalist design.
The main challenge was blending these different themes into one cohesive style. I focused on structured typography that shows both the elegance of fashion and the rawness of brutalism, while keeping layouts clean and minimal. To add movement and innovation, graphical elements were added to energize the design without overwhelming it.
The identity goes beyond a static logo. A dynamic mark adapts across layouts, showcasing the constant evolution of fashion and technology. Complementing this are two key visuals: flowing fashion lines inspired by fabrice movement and graphic marks that embody the precision of brutalism and technology. Together, they form a flexible and immersive brand system.
NEXT PROJECT